Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. When it comes to the Hayes family, everything is a matter of ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...

When Transference was first announced at E3 2017, I had no idea what to make of it. It just seemed to be this nebulous mystery project: too terrifying to wrap my mind around, too shrouded in secrecy ...