This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. and Legendary Pictures are leaning into ...

Roblox RBLX recently unveiled the trailer of Godzilla X Kong: The New Empire on its platform. It is the first instance of a 2D trailer transforming into a 3D playable game on the platform. This ...

Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with ...

Contemporary video games have grown increasingly complex in terms of graphics and mechanical designs, with their realistic textures and immersive environments. Unfortunately, Roblox's default, blocky ...

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...