Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

• Innovation of the Year – Honouring transformative ideas and breakthrough technologies launched in the last 24 months. With the rapid convergence of AI, automation, data intelligence, and consumer ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

The amount of data we create each day is astronomical. According to the World Economic Forum, the digital universe will likely reach 44 zettabytes in 2020. That is 40 times more bytes than there are ...

In 2022, the ongoing global pandemic has continued to accelerate the uptake of digital and cloud technology in every business function, with marketing certainly being no exception. Of course, ...

What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief ...