Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to ...

Chipotle is celebrating Cinco de Mayo with five days of offers and a new digital gaming experience, “Ingredient Quest,” in Roblox’s Burrito Builder. Ingredient Quest challenges players to collect ...

ROBLOX has been down for hours now and Chipotle has been fingered as the culprit – albeit indirectly. The restaurant announced that it would be giving away free burritos in real life to the players ...

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...